1. You'll be happier
2. Your partner will be happier
3. You'll have sex more often
4. You'll enjoy sex more
5. You'll keep your love alive
6. You'll experience the spark of infatuation again
7. You'll reduce the chance your partner might cheat on you
8. You'll increase the probability that you'll stay married
9. You'll add depth and meaning to your relationship
10. You will create a safe haven where you can really be yourself
11. You will be truly heard and deeply understood by one other human being
12. You'll save money by expressing your love in lots of little, creative ways
13. Exercising your creativity will benefit you in other areas of your life
14. You'll probably live longer
15. You'll be better parents
16. You'll be great role models for your children
17. You'll be great role models for friends and neighbors
18. Your children will understand love better than most kids
19. Your children will experience what love is really all about
20. Your children will have a better chance of choosing partners wisely
21. Your children will be better able to create healthy love relationships
22. You'll make the world a better place
23. You'll come to appreciate your own uniqueness
24. You'll come to appreciate your partner's uniqueness
25. You'll reduce or eliminate therapy bills!
26. You'll get more of what you want out of life
27. You'll strengthen your self-esteem and self-confidence
28. You'll never have to write to Dear Abby for love advice
29. You'll be better able to live your faith (love is central to every religion)
30. You will have the quiet confidence that you've achieved something that few people accomplish
31. You'll create a truly mature relationship
32. You'll move beyond treating your partner like a stereotype
33. You'll have more energy and focus for your career
34. You'll surprise your skeptical in-laws!
35. You'll deepen your understanding of the opposite sex
36. You'll re-connect with your creative, impulsive, spontaneous, childlike nature
37. You'll live up to your true potential in life
38. You'll never again be panic stricken on Valentine's Day
39. You'll never again have to feel guilty for having forgotten a birthday or anniversary
40. You'll stay young-at-heart
41. Love makes the world go 'round
42. Your partner wants you to be romantic—What more reason do you need?
43. Why not??